Ad Sales

Close more deals with creative-backed selling.
Win over your local market with AI-produced ads.

Why Waymark?

“Show, don’t tell,” is nothing new in media. However, developing custom on brand spec spots for every potential advertiser takes serious time and money.

Waymark has changed that. Our AI platform isn’t about reinventing the sales process - it’s about bringing a new level of customization and professionalism to every conversation.

Increased meetings, faster closed customers and getting campaigns on air faster. That's why our customers see up to 200x ROI.

Before Waymark

  • You know spec spots sell; but they're too expensive and time-consuming to make for every single prospect.

  • Sales reps are pitching a visual product to clients without anything to show.

  • Prospects delete sales emails and ignore calls.

  • Even when you get a meeting, conversations require endless follow ups.

  • Campaigns take forever to start while you wait for production, which makes clients frustrated, and planning hard.

  • Long lead times = lost opportunities.

After
Waymark

  • Every sales rep makes their own spec spots, on the spot.

  • Prospects get to see themselves onscreen and immediately want to know more.

  • Prospects responses pick up when they've watched their sample video.

  • Conversations focus on potential edits to their ad and automatically move forward.

  • Campaigns can start instantly and air for longer. Clients are happier, and easier to renew for another cycle.

  • Instant production = instant wins in time-sensitive sales.

Sample Spec Spots

Don't just take our word for it

Here are direct quotes from media clients on the front lines.
 “I LOVE Waymark. It has helped me SOOOO much in getting new business.”
“A huge asset to my job.”
“It provides revenue opportunities this market would not otherwise see.”
“Waymark has made selling digital and broadcast TV so easy! I can bring the spot to my client before I even talk with them. This program has helped me make six sells in just a couple months!"
“Whenever the opportunity presents itself, I immediately think: ‘Waymark.”
“I was able to secure $23,000 worth of streaming! Waymark is certainly helping!"
 “The client with this one was a win-back. Without the ability to execute a quick and free production I would not have earned the business."
“I come from a radio background and my biggest hurdle in TV has always been production time (in radio – you can sell a client and have their commercial produced the same day). Waymark makes that hurdle obsolete."
“My AE’s use Waymark to close business as well as a prospecting tool. It is easy to use and the quality is amazing."